Primark - Primark / Forward Think
WHAT WERE WE TRYING TO PROVE?
Primark's exciting plans for the future through an immersive employee conference; celebrating their 5oth birthday and looking to the future.
THINK
A conference unlike any other. A festival-like experience across three venues with talks, technology, exploration spaces, a fashion show and much more.
DELIVER
We took over a disused warehouse in Birmingham and converted it into a breathtaking conference venue housing 1,000 attendees. This venue was combined with food-trucks and a nearby nightclub to create an incredible day.
MAGNIFY
The event was live-streamed globally to many of their 70,000+ employees. There was also extensive content creation.
RESULTS
The percentage of attendees who said they understood the company strategy went from 62% before the event to 98% after the event. There were similar increases in ability to communicate the company strategy (54% to 90%) and understanding their team's role (from 75% to 95%).
Research shows that just 4% of marketing messages are remembered favourably*, wasting £17.6bn a year. The Park is an award-winning experiential agency that helps clients overcome this through our unique creative approach: for them we are the Creators of Brand Proof.
Founding values
Our business was founded on the friendship and eclectic backgrounds of three Co- Founders. This foundation created the values that drive our business.
Diversity Makes The World Better
Our culture embodies diversity of thought, identity and perspective.
Simplicity is Clarity
We believe the best ideas are the simplest, and we’ll never hide behind buzzwords or marketing-speak.
There’s Always A Way
We’ll always find a way to make it happen or suggest an alternative.