Winnie Raeder - Winnie Raeder – The End of Me

Part 1 of 3, the first visual for Winnie Raeder’s new EP release. Directed by Rianne White.

​Winnie - ‘I was thinking about how everything seems to be moving so incredibly fast and how scary that is to me. We’re quick to move on if things don’t grab our attention within a few seconds and I think there’s a lot of beauty lost in that. So, when creating this film, it was very important to me to create a visual world full of stillness, long shots and simplicity.’

​Rianne – ‘Winnie has a sound that grants you access to your inner world and has you locked in a dance with yourself as you feel every word and note of it. We spoke about connection, feeling uncomfortable, playing with the nerve in the song - a place where you can be both fearless and vulnerable, consumed by a gas leak effect of your own emotions. Let’s sit still, and really feel it.

​The approach felt powerfully intimate, the shots became longer, and the vibrations of really tuning into this world we were building evolved a focus into all these fragments, symbols and feelings we were bringing together. The three parts cycle themselves, falling in and out of balance as Winnie shape-shifts throughout, only ever looking at us once. Winnie breathes another world into this one and I am so immensely humbled and inspired by her as a human. I Could Swim breaks my heart and makes it whole again ~ I can’t wait for you, the world, to find yourself in it too.’