Spotfiy - Find your feels
In order to reverse a decline in monthly active listeners and increase brand love for Gen Z we created a content-led influencer campaign in September 2021 that helped them to find their feels through the power of music. The campaign boosted 91k MAU and increased brand love amongst 18-24s:
- Boosted an estimated 91k incremental monthly active listeners
- Brand love increased +3& 18-24
- Reached over 86% of UK/IE’s Gen Zs
Born out of restless entrepreunialism in Sweden in 1996, ACNE is a creative consultancy. At it's heart is collaboration, respect and kindness, summed up in the Swedish word syjist.
We combine the power of Deloitte to change business, with the magic of ACNE to change culture. The world's largest consultancy with the world's most diversely creative business. Together that alchemy means advertising, content and brand solutions that have a unique ability to change minds, behaviours, businesses and society.
THE ACNE CREATIVE NETWORK IS 10 STUDIOS ACROSS EMEA AND CONNECTED GLOBALLY THROUGH DELOITTE DIGITAL ACROSS AMERICAS AND APAC.
