Spotfiy - Find your feels

In order to reverse a decline in monthly active listeners and increase brand love for Gen Z we created a content-led influencer campaign in September 2021 that helped them to find their feels through the power of music. The campaign boosted 91k MAU and increased brand love amongst 18-24s:

• Boosted an estimated 91k incremental monthly active listeners
  
• Brand love increased +3& 18-24
  
• Reached over 86% of UK/IE’s Gen Zs