Stella McCartney x Netflix - Toilet, Teeth, Tits

With nearly one million British women missing mammograms during lockdown, Stella McCartney’s seventh Breast Cancer Awareness campaign for 2021, needed to reach young people and spark conversation alongside crucial self-checking. By partnering with Netflix’s Sex Education, well-known for its ability to tackle awkward topics, we created a 2-minute hero film featuring the ‘Toilet, Teeth, Tits’ routine set in Sex Education’s world, alongside GIFs, stills, influencer content, a Times Square billboard and official Triple T merchandise from Stella McCartney.

The creative was shared by famous influencers such as Charlize Theron and Kylie Minogue, generated €255,871 of media coverage (with only €10k media budget), reached 13.1m people, had 2.6m film views and earned 185 global media placements. Vogue UK even called it a “match made in heaven”.