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National Geographic - Cop26 #26Visions

National Geographic
04/04/2022
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To drive relevance in 18-34-year-olds for Cop26, in November 2021, we created the #26visions creative platform - a creator led approach which invited young activists to share their hopes for a better cared for planet. This campaign performed 30% over National Geographics engagement benchmark - setting a new standard for their content:

  • - 30% over National Geographics engagement benchmark - setting a new standard
  • - 238k people engaged with the campaign 
  • - 2.6M of the new audience target reached 
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