National Geographic - Cop26 #26Visions

To drive relevance in 18-34-year-olds for Cop26, in November 2021, we created the #26visions creative platform - a creator led approach which invited young activists to share their hopes for a better cared for planet. This campaign performed 30% over National Geographics engagement benchmark - setting a new standard for their content:

• - 30% over National Geographics engagement benchmark - setting a new standard
• - 238k people engaged with the campaign 
• - 2.6M of the new audience target reached