Ikea - Ikea's response to Balenciaga

In 2017, ACNE created 'IKEA’s response to Balenciaga'. Their most effective global campaign since 1943.

Results: Generated 1.3 Billion media impressions, 1.4 Million Interactions, over $11 million in earned media – with $0 in media budget. Most effective campaign in IKEA’s history. Most sold product globally.