Women's Equality Party - There's More To Do
The brief was to drive recruitment to the Women’s Equality Party and the work builds on the idea: ‘We’re just getting started. Let’s make change happen. Join us.’
Using striking illustrated imagery of women who state some of the issues and inequalities that still exist and that WEP are striving to change, powerful copywriting emphasises the fact that many women are paid less than their male co-workers; and feel they can’t walk home safely at night, whilst childcare costs have led them to sacrifice their careers.
The artwork makes use of the iconic green and purple colours of the party to illustrate proud, defiant women from all backgrounds. It’s an unmistakably Women’s Equality Party call to arms. The work will be seen as video and static on Facebook, Instagram, twitter and web banners.
Founded by Trevor Robinson OBE in 1995, we’re a purpose led, employee-owned creative agency. We believe in the power of creativity to positively transform businesses, lives and society.
We call this Creativity With Purpose. Like creating moments of childlike happiness with Haribo, or addressing gender disparity with Women’s Equality Party.
What makes us unusual?
Taking ownership
Quiet Storm is employee owned. We are all partners in the business which means everyone has a personal vested interest in the success of our clients.
We also produce all our own work. Films directed by the very people who created the idea means nothing gets lost in translation resulting in more impactful work.
Different perspectives
With a team that comes from all walks of life, along with our network of young creators, we deliver fresh ideas which achieve better results and connect powerfully with real people in the real world.
Actions over words
We consistently deliver transformative business results, we run our own not for profit organisation ‘Create Not Hate’, we’re soon to announce B-Corp status, we’ve committed to Ad Net Zero by 2030, and we have a 25-year history of powerful pro-bono charity work.
