Women's Equality Party - There's More To Do

​The brief was to drive recruitment to the Women’s Equality Party and the work builds on the idea: ‘We’re just getting started. Let’s make change happen. Join us.’

​Using striking illustrated imagery of women who state some of the issues and inequalities that still exist and that WEP are striving to change, powerful copywriting emphasises the fact that many women are paid less than their male co-workers; and feel they can’t walk home safely at night, whilst childcare costs have led them to sacrifice their careers.
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​The artwork makes use of the iconic green and purple colours of the party to illustrate proud, defiant women from all backgrounds. It’s an unmistakably Women’s Equality Party call to arms. The work will be seen as video and static on Facebook, Instagram, twitter and web banners.​