Peach
dlmdd
liahome
Wake The Town
Amnemonic
Stuck in Motion
Contemplative Reptile
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Common Ground - Dreamy

ADD TO COLLECTION

Non-Indigenous people have an embarrassingly low understanding of First Nations cultures; sustaining a disadvantage gap that we were determined to close. 

 

We threw out the rule book and tackled an issue seemingly outside our remit: teens were suffering chronic sleep deprivation due to excess online consumption.    

 

Dreamy fused the ancient tradition of storytelling, with modern day podcasting. It was the ultimate Trojan horse manoeuvre. The stories were designed to connect teens with Country, consequently disconnecting them from the addictive nature of the virtual world, ground themselves in the real and drift off into dream.

CREDITS

Brand
Agency / Creative
Editorial

Categories: Corporate, Social and PSAs, Non-Profit

Ogilvy Australia, 1 year ago