Ideal Standard - Ideal Standard

​The corporate brand for a group of well-respected companies worth nearly £1billion – Ideal Standard International created the modern designer bath and washroom.

​Collaborating on a global shift in strategy and identity, moving the brand from a functional supplier to an aspirational partner.
​Though well-established and respected, the brand was seen as a safe pair of hands: a supplier to choose for functional, cost-effective solutions rather than one architects, designers and specifiers should aspire to work with.

​For 200 years, the Group’s innovations have enhanced and even saved lives. They’re a family of crafts and tradespeople. And they invented the modern, designer bathroom. Repositioning the group wasn’t so much about revolution. It was a matter of bringing together these threads – innovation, family and design.

​Though made of many brands, the group needed a single narrative. Supported by a new visual and verbal identity, the positioning line ‘Together for Better’ achieves that by demonstrating the strength and value of collaboration.

​Ideal Standard International have moved from supplier to premium partner – delivering collection after collection that continues to influence the shape of modern living.​