Primark - Primark
The My Kind of Wonderful campaign spreads some festive fun to Covid-weary audiences around the world.
Primark wanted to spread some festive cheer to its global markets. Problem was, everyone celebrates the holidays differently. And this year, they might not feel like celebrating at all. Whatever country, culture or religion, the last thing anyone needs is pressure.
This year, Primark stands for rejecting the pressures of a perfect holiday. They’re helping you to do, be, buy and give whatever it is you like. No rules, no standards. Just everything you need to create your kind of wonderful.
Showcasing the full gamut of products from fashion to home in-store, online and across socials, this campaign is utterly Primark and perfect post-pandemic.
Uncertainty and shifting expectations are the new normal. We help ambitious, world-class brands thrive in times of change. In this new world, brands no longer need radical transformation. Instead, what’s needed is long-term thinking and the ability to adapt quickly.
Our creative team of problem solvers has been helping brands to adapt quickly and create impact through effective brand strategy, brand identity and communication, and brand campaigns for a quarter of a century.
