innocent - innocent

​Often copied but never equalled, Innocent changed the rules of the drinks market. Still the market leader, today they’re focused on offering products to brighten people’s every day.

​Product brand and packaging innovation that jump off the shelf.
​Innocent were losing their market position. Consumers’ wanted products with convenient health benefits. And the shelves were full of cheaper lookalikes and wannabes. Innocent’s newest products needed to stand out on a crowded, colourful shelf – and still stay true to the brand’s promise.

​Collaborating with Innocent on their first product for people seeking a daily health boost, we squeezed the brand’s huge personality and health creds into a tiny bottle. Juice Shots might be small, but the design shouts about massive flavour punch, and fast, feel good effects.

​The result is a product solution that’s a natural extension of the core brand – filling a new niche in a very different market. And, unique for this category, in a bottle that’s 100% recyclable.​