Bespoke Composition | Client: The Ramblers | Agency: BrandOpus
We've been glad to work with BrandOpus on the Ramblers Association's first ever film, part of a wider process of modernisation and rebranding at the iconic walking charity. Over the lockdowns of the last couple of years The Ramblers' advocacy of walking and its vital work on maintaining pathways proved especially vital, as people turned to the countryside to preserve health and happiness as we remained isolated from friends and loved ones.
We collaborated with Tom Bromley, of indie pop band Los Campesinos!, to create a track that references the pastoral folk music that has long been associated with the British countryside, while framed in an indie pop sound that connects to a modern audience. We're delighted and proud to have helped The Ramblers bring the joys of walking to a new audience, which remaining rooted in their core values.