null - Campaign Enlightenment Program

The 4A's Campaign Enlightenment program helps agencies bias-proof the campaign
journey and create authentic content. It does this through a series of hands-on,
interactive workshops that feature industry examples, lively discussions, case
studies, breakout sessions, and a digital toolkit.

During the live virtual sessions, participants develop a lens for eliminating bias
across the brief, CX, creative content, production, and media and activations. They
apply this lens to both industry-specific case studies and their own recent
campaigns, identifying necessary changes to process and practice. This shared
experience aligns teams across the agency with a unique vision of how their
content can be both targeted and inclusive and results in an action plan to bring
that vision to life.

For more info, visit https://www.aaaa.org/pod-campaign-enlightenment-program/ or contact Learningsupport@4as.org for more info.​