What’s for dinner? The age-old question, heard in millions of households across the States every day. One of the best answers would be, ‘Why, Martha Stewart’s coming round to cook’. The next-best option is having a subscription to US meal kit delivery brand Martha Stewart & Marley Spoon. 

This was the premise of a comedic TVC and social content campaign from the brand’s creative team which Untold Fable led production in New York. Known for her efficiency, Martha’s time on set was strictly limited and so everything about the production was planned to make the most of every moment. 

In designing a bespoke production at short notice, the Untold Fable crew built trusted relationships with both the Marley Spoon brand and Martha’s own extensive and long-standing team.

The TVC and social content is going live in the US