null - Valley Forge Tourism and Convention Board - Kayla

DON’T PROCRASTINATE. VACCINATE.

  When we discovered that procrastination was a key reason that individuals between the ages of 16 and 30 weren’t getting their COVID-19 vaccination, we knew we had our in. By taking a quirky, satirical approach, we created bite-sized spots for short attention spans that were designed to poke fun at the ridiculous and outrageous things the younger generation might be doing instead of getting vaccinated. By reaching our audience in their voice and on their channels, we playfully called them out on their indifference. We replaced the fear of the standard COVID-19 messaging with humor, and we hopefully shined some light on a new perspective concerning the importance of getting vaccinated.