NJM Insurance Group - Alpaca
NJM, a mid-sized, regional insurance company wanted to grow, but needed to break through the crowded landscape of larger competitors. Rather than compete for attention with the standard gimmicks, we went in the opposite direction and redefined NJM to stand for No Jingles or Mascots. The work shows how other insurance companies were talking about anything and everything except what was important. A great insurance experience.
At Brownstein, we live for unstoppable brands. An unstoppable brand can withstand cultural shifts and economic shocks. It knows how to manage the tension between its heritage and its future. It’s a brand that can think boldly, act bravely, and deliver brilliant results even in challenging times.
We know unstoppable brands because we build them every day. Our mission is to help brands thrive in an ever-changing world, allowing them to keep (and grow) the trust and loyalty of customers. We achieve this through our Brand Longevity Model, which provides a predictive Index for brands to determine what moves are necessary to accelerate forward.
