Babyganics - Babyganics - Here's To Perfectly Imperfect Parenting

The ideals of “perfect parenting” represented in culture and in the baby aisles pile on shame, anxiety, and defeat for millions of parents who actually need support, understanding, and some well-earned levity. Based on extensive interviews and lived experience, our campaign set out to bring laughter and relief to parents, caregivers and ultimately, to once-and-for-all banish the toxic concept of perfection from the parenting lexicon and let parents know they’re doing a great job (that is very hard!).