null - Maple Leaf Foods | unCanadian

Working with Maple Leaf Foods and Feed Opportunity, we reframed not caring about food insecurity as something that goes against Canadian values, i.e. equity, compassion and inclusion.

If 4 million Canadians didn't show up to a hockey game, we'd notice. So why aren't we noticing the 4 million Canadians who face food insecurity? That's simply... #unCanadian. 

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