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Maple Leaf Foods | unCanadian

10/02/2022
Advertising Agency
Toronto, Canada
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Agency / Creative
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Working with Maple Leaf Foods and Feed Opportunity, we reframed not caring about food insecurity as something that goes against Canadian values, i.e. equity, compassion and inclusion.

If 4 million Canadians didn't show up to a hockey game, we'd notice. So why aren't we noticing the 4 million Canadians who face food insecurity? That's simply... #unCanadian. 

About Public Inc.
We’re a determined collective of forty people in Canada and the United States. We live impactfully. Work strategically. Breathe creativity. And dream endlessly.

As a full-service social impact agency, we’ve put purpose at the top of the business agenda. We’ve helped transform corporate reputations with social responsibility campaigns and driven profits with sustainability programs. In short, we help companies #ProfitWithPurpose. 
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