Johnson & Johnson | Back The Frontline
Johnson & Johnson’s #BacktheFrontline campaign is a rallying cry designed to celebrate and support frontline health workers’ compassion, dedication and professionalism, particularly during COVID-19. Our anthemic “Let’s Learn the Lessons” campaign videos illustrate the many lessons learned from the pandemic, first & foremost, the lesson that supporting frontline health workers improves health care for all of us.
Learn more at https://chwi.jnj.com/backthefrontline
We make doing what’s right relevant to culture, impossible to ignore, and beneficial to all.
We’ll help you uncover your brand purpose, then market it with the same (or more!) creativity and passion that an agency brings to any product. To drive consumers to act, attract new talent and contracts, and create brand loyalty.
We work within the existing systems—capitalism and culture—to create change at scale. We know (and can prove) that you don’t have to sacrifice your bottom line to benefit society.
Just do what we do:
Imagine better
