Glendronach - A Story of Rare Dedication
The GlenDronach Distillery has released 198 bottles of its oldest and rarest whisky to date, retailing for £20,000 each.
The Scotland-based distillery has rolled out The GlenDronach Aged 50 Years on a limited basis, with fewer than 200 bottles available worldwide. Distilled in 1971, the whisky is The GlenDronach’s first 50-Year-Old Single Malt ever to be released.
Strategic creative agency Southpaw were tasked with bringing the story of this exquisite whisky to life. Creating a luxurious storytelling platform with sumptuous shots by Mallinson Television Productions and Christina Kernohan in Scotland, and Jonathan Knowles in London, and covering digital, social and print media across the globe.
Glenn Smith, Creative Director at Southpaw said: “A story of rare dedication. It is the perfect way to sum up our new campaign for The GlenDronach Aged 50 Years. This incredibly rare liquid almost didn't make it, but for the passion and skill of the local whisky community who kept it alive, and it’s been an honour to tell that story”.
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