LYNX brokers picks SuperHeroes Amsterdam for first European brand campaign
Leading broker invites consumers to level up when they are ready. Online trading is booming and competition is more fierce than ever. To reach this new audience, LYNX, one of Europe’s leading online brokers, has teamed up with SuperHeroes Amsterdam to help them move away from product promotion and launch their first ever brand campaign.
LEVELING UP
LYNX offers an extensive trading platform which is perfect for serious investors who feel like they’ve outgrown their current broker. To communicate this, the campaign highlights playful moments when people have outgrown a situation and are ready to level up.
“This campaign is for those who experience limitations with their current brokers. A large man trying to squeeze into a tiny car, an ambitious equestrian on a mini horse, the eye-catching metaphors all lead back to the simple message: LYNX is there for you when you’re ready to level up”, says Klaus Schulz, CMO of LYNX.
LYNX’ very first brand campaign introduced itself through a series of short (15+6 sec) online videos and social assets. Each representing people that are ready to level up; from an ambitious equestrian on a mini horse in front of a high hurdle, to witty takes on trading situations. Together with a set of ‘morphs’, where the levelling up is shown, LYNX is ready to take their customers to the next level.
The campaign is now being launched in 4 markets: Germany, Belgium, The Netherlands and Czech Republic. The rest of the markets will follow soon.
See the films HERE
Download images HERE
Download the morph images HERE
https://www.lynxbroker.de/
The independent creative hotshop is on an ambitious mission: to save the world from boring advertising. Known for being a disruptive attention grabber, SuperHeroes works for a global roster of brands like Lenovo, Netflix, Sixt, Zalando, The North Face, Coca-Cola and Vans.
About LYNX
LYNX, founded in 2006 in Amsterdam, is an online broker that gives access to the most complete range of products and markets. LYNX today is one of the leading online brokers in Europe and present in ten markets (DE, NL, BE, CZ, SK, PL, FR, FI, AT, CH). The smart online broker is offering extensive tools & services for serious, active traders and investors.
SuperHeroes is the digitally born and raised global ad agency that is saving the world from boring advertising.
We're specialists in attracting attention in today's multi-everything world. Long term campaigns or short term boosts: our eclectic mix of strategy, technology and design and a little creative secret sauce is pushing the growth curve of a great range of iconic brands.
We’re the Post-Advertising ad agency
Going ‘post-advertising’ means we embrace the idea that people use subscription models, thumb swipes and ad blockers to avoid advertising.
In our world, advertising is more than commercials, billboards, banners or social posts; it’s really any touchpoint that generates a moment of attention.
The fight for attention is on! Our approach places a premium on relevance and makes advertising valuable again; making it useful, entertaining and there just when you need it.