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Bijoux Birks has been celebrating Canadian love stories for over 140 years. To prepare for the holiday season, the most popular time of year for engagements, Bijoux Birks was looking to launch a national advertising campaign.

So, to drive awareness of their new Birks Blue^Ò diamond ring, we created a campaign that taps into the joie-de-vivre which Birks embodies as a brand. “The Moment You Know” is a celebration of the occasion you fall in love – there may be one, or there may be many over the course of a lifelong relationship.

When you share a special moment with someone you love deeply, nothing and no one else matters. To represent this, we featured a hero couple who enter their own private dreamworld as they reminisce about the many moments they knew.

Warm, passionate and intimate, the campaign is a true celebration of everlasting love – and of the joy within it.