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Junction59

31/01/2022
Advertising Agency
Toronto, Canada
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Agency / Creative
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MADD Canada asked us to help send an important message on social media around Mother’s Day.

For most, Mother’s Day is a joyous occasion. For those who have lost their moms to impaired driving however, Mother’s Day can create a pang of sadness that may never go away. So, we created a campaign that turned stereotypical Mother’s Day ads into MADD ads.

Showcasing a hero video and multiple GIFs, each touchpoint transformed a message of love into one of loss – and compelled future donors to support MADD’s cause.

With a call to action to donate, we not only raised awareness for their cause, but drove their audience to a donations landing page to deliver tangible results.

MADD Canada is a Canadian Charity that lobbies against and raises awareness about impaired driving.

About Junction59
Junction59 is a data-driven, integrated advertising agency that brings strategy, creative and client services together to create turning point ideas for businesses and their customers.

We work at the intersection of people and points of view. Where smart people come together to create smarter communications. Where great marketing occurs to make tomorrow better than today. Where emotional connections meet measurable results.
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