MADD Canada asked us to help send an important message on social media around Mother’s Day.
For most, Mother’s Day is a joyous occasion. For those who have lost their moms to impaired driving however, Mother’s Day can create a pang of sadness that may never go away. So, we created a campaign that turned stereotypical Mother’s Day ads into MADD ads.
Showcasing a hero video and multiple GIFs, each touchpoint transformed a message of love into one of loss – and compelled future donors to support MADD’s cause.
With a call to action to donate, we not only raised awareness for their cause, but drove their audience to a donations landing page to deliver tangible results.
MADD Canada is a Canadian Charity that lobbies against and raises awareness about impaired driving.