Dove - Courage Is Beautiful

Courage is Beautiful was developed as a tribute to the front-line health care workers that have given selflessly to those suffering most in our current pandemic. Each person featured represents a member of the global health care community, and these are not actors - they are on the front-line.

When asked why they wanted to be part of this campaign - it was simply because they wanted to share their story and raise awareness of not just the resilience but the hope that they have inspired in all of us.

Courage is Beautiful was developed by Ogilvy teams in London and Canada and has been released around the world, while Dove themselves donated over €5 million worth of Dove products and protective equipment to government and NGO initiatives around the world - including front-line healthcare staff and hospitals.