Age UK - Age UK

In our 'Make Christmas A Little Brighter' campaign, Age UK highlighted the significant number of older people who will have experienced loneliness at Christmas.

Debuting during Celebrity Gogglebox, the partnership with Channel 4 saw three 30-second TV spots airing on the broadcaster's channels in the lead up to Christmas. They feature the voice of a continuity announcer before turning to darkness as the audience hears from sad older people.