A long with the covid-19 pandemic, Sundhedsstyrelsen (The National Health Department in Denmark) experienced the importance of inclusive communication. Data showed, that inorder for them to maximize the amount of vaccinated, their communication should appeal wider.
We made this short format documentary, letting doubters have a say. Express themselves and speak loudly about their concerns. At the same time they had the opportunity to meet a doctor, that could help them with answers and better information.
A truly unique campaign, where the highest government healt body, gave their platform to young people, that where vaccine doubters.