Hulu 'Huluween'

Agency Alkemy X tapped us to help them with Hulu’s annual celebration of all things spooky, Huluween.  Haunting the Huluverse with a ghost returning from the Golden Age of Hollywood: Uluh, a Hollywood actress who has returned from the grave to claim the success that escaped her during her living days.

Director Rupert Cresswell created the original character and backstory for the ghost that would inhabit the streaming platform during October, as well as a comprehensive package of digital assets to be leveraged across the streaming platform and its social media channels.  Our task was to design the look and animate the ghostly cloth simulations enveloping the omnipresent haunting spirit, along with final compositing.

The final package produced a suite of assets includes idents, GIFs, teasers and still graphics used throughout the platform and extending to outside digital channels.