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#iRobotFor campaign: “For The Future” anthem spot

06/01/2022
Advertising Agency
Manchester, USA
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Through the #iRobotFor campaign, created in partnership with lead agency GYK Antler, iRobot is doubling down on its commitment to bring more equity and diversity to the industry by giving children access to STEM opportunities and the chance to unleash their potential. 

As part of a multi-week giveback initiative that taps the scale of the global iRobot community in support of STEM education, for every 15 hours that customers run their Wi-Fi connected Roomba robot vacuum, iRobot will donate one Root coding robot and training session to The Clubhouse Network – a nonprofit organization providing 25,000 young people across the globe with a creative and safe out-of-school learning environment where they can explore their own ideas, develop new skills, and build confidence in themselves through the use of technology. Designed to make learning to code easy and fun, the Root coding robot helps children explore the fundamentals of robotics at a young age. 

A multi-pronged campaign, #iRobotFor not only aims to make STEM more accessible for all, but also to reinforce iRobot’s ultimate mission: giving people time back in their day. As part of their master brand platform – “So You Can Human” – iRobot wants to remind people of the value of an hour and how running their robots can free them up for so many more important things. 

A long-form animatic anthem spot – “For The Future” –  highlights iRobot’s 10+ years of programming to support schools and communities and provide students with the tools they need to succeed in STEM and unleash their potential.

About GYK

Hey, we’re GYK, an independent, integrated agency serving as a creative growth engine. Autopilot is our enemy, creativity is our expertise and impact is our endgame. 

For clients like New Hampshire Travel & Tourism, Sallie Mae, Keolis, New Hampshire Lottery, the Boston Bruins, Ken’s Foods, Hometown Financial Group, Nuvance Health, and Sweet Baby Ray’s, GYK delivers culturally relevant, insightful ideas that ignite brands and fuel business growth.

The agency is headquartered in Manchester, NH, with an office in downtown Boston.

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