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Kraft - "Brothers" by JWT Dubai, May 2014

Kraft cheese has been a timeless favorite for generations in the region. Irrespective of all the changes in food habits and lifestyles the "Al Aslee" (original) taste has remained at the heart of family meals. There are tastes we grow up with and they remain our favorite regardless of what changes around us or how many new things we try. Similarly, the taste and flavor of a particular product or dish takes us back in time to certain memories, which we treasure. In the new TV commercial for Kraft, consumers are reminded about their childhood favorite and the memories that are associated with the brand. It tells an emotive story about siblings and reminds the viewers of the cheese they grew up with.

Client

Advertiser: Mondelez

Brand: Kraft

Creative Agency

Creative Agency: JWT Dubai

Creative Director: Adham Obeid, Dalia ElMenhall

Planner: Prabhakar Iyer

Executive Creative Director: Seyoan Vela

Chief Creative Officer: Ramsey Naja

Head of TV / Production: Souraya El-Far, Raja'a Chami

Business Director : Nathalie Gevresse

Account Director: Claudine Sidawi

Production Company

Production Company: Frame Nation Films SAL

Director: Cric

Category: Dairy, Food

Genre: Storytelling