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Guinness - Light Up Local

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Client: Diageo


Campaign title: Light Up Your Local

Client name: Ros Healy, Anna MacDonald, Neil Shah, Linda Bradley and Helen Carswell

Creative Agency: AMV BBDO

CCO: Alex Grieve

ECDs: Nadja Lossgott and Nicholas Hulley

Creative Director: Nadja Lossgott and Nicholas Hulley

Creative Team: Andy Varsey and Dan Warner (lights up activation); Josie Finlay and Charles Olafare (choir)

Agency planner: Matt Hardisty

Agency account team: Michael Pring, Nick Andrew, Alexandra Sandford Smith and Aneesha Ghatthaora

Agency producer (activation): Tom Saunders

Production Company: Verve

Media agency: PHD

Social media agency: Born Social

PR Agency: Hope & Glory

Categories: Beers, Alcoholic Beverages

AMV BBDO, 7 months ago