Reese’s – Take 5

In the world of candy, there are a lot of big names – Reese’s Take 5 isn’t one of them. Which is strange, because once people try it, they can’t get enough. So we leaned into this confectionery contradiction to make Reese’s Take 5 famous and convince our audience to give it a try. The results speak for themselves - our content broke through and persuaded our audience to try Reese’s Take 5, allowing us to demolish our short and long-term sales goals to revive this brand that had been struggling mightily and losing out to the competition over the last five years.