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Crayola Colors of the World

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Crayola believes every child should have the power to create their place in the world by coloring themselves into it. To foster a sense of belonging and inclusivity and ensure that every child can creatively and accurately color themselves into the world around them, Crayola launched the Colors of the World crayons. The Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones. Through a partnership with a global skin tone expert and an integrated marketing campaign, the new inclusive crayon colors were uniquely developed and communicated to the world. To launch Colors of the World, we created a campaign representing kids around the globe, uniting them with life changing tools to make them feel a long-awaited sense of belonging. No matter their skin tone, ethnicity, ability or background, they can now be seen. Through a series of emotional films featuring a variety of self-portraits drawn by kids all over the world, we are encouraging everyone to finally draw their “True Selfie.” 

Crayola (Client)
Mimi Dixon, Manager Brand Equity & Activation
Josh Kroo, Senior Vice President Brand Marketing and Digital Strategy

DentsuMB (Agency)
Ida Rezvani, President
Philip Gaughran, Global Chief Integration Officer
Matt Ian, Chief Creative Officer
Craig Cimmino, Executive Creative Director
Andre Galan, Group Managing Director
Grant Flannery, Group Strategy Director
Jules Evenson, Group Creative Director, Art
Michael Greenberg, Group Creative Director, Copy
James McCawley, Account Supervisor
Valen Sparks, Account Executive
Mallory Jones, Senior Strategist
Lauren Lampasi, Producer
Maria Gagliardi, Business Manager
Stephen Stallings, Music Producer

Subvoyant (Production)
Jason Cacioppo, Director
Adam Dugas, Producer

Golin (PR Agency)
Ellen Ryan Mardiks, Chairman
Margenett Moore-Roberts, Chief Inclusion & Diversity Officer, CMG
Laura Russo, Executive Director, Account Management
Danielle Bickelmann, Executive Director, Account Strategy
Mattie Sullivan, Director, Communications
Chevonne Nash, Director, Media
Mariam Shahab, Director, Influencer and DEI Strategy Lead
Jaclyn Giuliano, Senior Manager, Media
Emma Maliszewski, Senior Manager, Media
Sam Lassen, Senior Associate, Media

Categories: Other

dentsuMB US, 7 months ago