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Tesla - Designed for Safety

Tesla
02/11/2021
Production Company
Toronto, Canada
37
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Agency / Creative
Production
Post Production / VFX
Editorial
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The goal was to shoot a self-driving car commercial, without ever leaving the studio. Matthew Manhire's first opportunity to direct a project on an AR wall delivered on that goal. Blending the unreal engine world with CGI.

“This is just the first step in my exploration of this world. The technology is by no means a storytelling silver bullet, but it’s the perfect tool for doing the impossible.” - Matthew Manhire

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