Tesla - Designed for Safety

​The goal was to shoot a self-driving car commercial, without ever leaving the studio. Matthew Manhire's first opportunity to direct a project on an AR wall delivered on that goal. Blending the unreal engine world with CGI.

​“This is just the first step in my exploration of this world. The technology is by no means a storytelling silver bullet, but it’s the perfect tool for doing the impossible.” - Matthew Manhire​