Supported by the hairstyles of Peking Duk’s Reuben Styles, The Inspired Unemployed posse’s Dom Littrich and the half backline of the Sydney Swans – this years’ Mullets for Mental Health campaign kicks off with a bang as it brings to life a new spin on the latest hair trend to take Australia by storm in 2021.
Amidst a global pandemic, mental health has arguably never been more important and the agency teams have been sure to highlight this in their simple approach to amplifying the campaign message: Show You’re All Ears.
Nobody ever asked to see an ad.
In fact today, with short attention spans, skippable ads, premium subscriptions and ad blockers, people are going out of their way to actively avoid your brand altogether.
Unless you work in advertising, you probably don’t like ads at all. And we’re no different, we don’t like ads either. So that’s why we exist; to build a story for your business and make brand interactions a little bit better for clients, creatives and consumers, like us all.
We believe in a better way of collaboration, where brand teams and creatives work closer together to craft strategies, ideas and deliver impactful results.
And if we don’t manage to put an end to all the bad ads of the world, at least we can have some fun along the way.