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Kingsford x Ben Baller – Fire Drops Case Film

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Ben Baller did the…grill. We worked with Kingsford to team up with Ben Baller, jeweler to Drake, Snoop Dogg, and Mariah Carey, for the Kingsford x Ben Baller Fire Drop, the first of their summer series. The gold-wrapped grills were inspired by Baller’s renowned jewelry creations. Ready for grilling at home or on-the-go, the drop featured Kingsford charcoal, curated recipes like Braised Beef Cheek Tacos by Chef Nyesha Arrington, and an authentication card signed by Baller, himself. 

 Aimed at new grillers and hypebeasts, this grill sold out in an unbelievable two seconds with a resale value of over $5000.

Kingsford - The Clorox Company (Client)
Stacey Grier, Chief Marketing & Strategy Officer, The Clorox Company
Nick Meyer, VP of Marketing, The Clorox Company
Ram Gopalakrishnan, Marketing Director, The Clorox Company
Chad Ries, Associate Marketing Director, The Clorox Company
Rachel Shahvar, Associate Marketing Director, The Clorox Company

DentsuMB (Agency)
Menno Kluin, Chief Creative Officer
Lee Remias, Executive Creative Director
Andres Arlia, Group Creative Director
Dylan Lang, Senior Art Director
Tony Lazzeretti, Senior Copywriter
Zulema Orozco, Design Director
Dee Duncan, Associate Director of Design
Carissa Ranelycke, SVP Integrated Production
Damien Peraino, Executive Producer
Emma Davis, Producer
Joann Baker, VP Business Affairs & Talent Management
Jillian Wisniewski, Senior Business Manager
Jamika Vogel, Senior Manager, Business Affairs & Talent Management
Mary Ashley Chenoweth, SVP Account Management
EB Jackson, Account Director
Tyler Hovey-Wildman, Senior Project Manager
Sydney Paine, Account Supervisor
Anna Conroy, SVP Integrated Strategy
Lee Boshes, Director, Integrated Strategy
King & Country – animation / graphics house (Production)
Calvin Kim, Producer
Jerry Torgerson, executive Producer
Efrain Montanez, Creative Director

NTWRK (Partner)
Aaron Levant & Moksha Fitzgibbons, NTWRK Presidents
Brandon Cannon, Program Manager, Brand Partnerships
Karbis Dokuzyan, Executive Director, Brand Partnerships
Scot Shandalove, Director of Product Development & Sourcing
Anthony Allred, Director, Talent Relations
Bianca Hammonds, Supervising Producer
Edgar Obrand, Director
Ernie Prieto, DP
Nick Almanza, Steadicam Operator
Darell Ham, AC
Cullen Heron, Sound
Priscilla Lee, Production Designer
Brandon Rendon-Torres, Grip
Ciara Lea, Art PA
Will Sanders, PA
Tori Collins, PA
Taylor Bonin, Editor
Matt Lang, Editor
Darius Turbak, Color Specialist

SHIFT (Partner)
Tricia Clarke-Stone, CEO/Strategy and Creative Director
Chris Buford, Strategy Director

CURRENT (Partner)
Shannon McGovern, SVP Client Experience
Natalia Vergara, Manager Client Experience
Jordyn Volk, Senior Associate Media Relations

Categories: Other

dentsuMB US, 8 months ago