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Group745
Group745
Group745
Group745
Group745
Group745

Kingsford x Ben Baller – Fire Drops Case Film

22/10/2021
Advertising Agency
New York, USA
52
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Credits

Ben Baller did the…grill. We worked with Kingsford to team up with Ben Baller, jeweler to Drake, Snoop Dogg, and Mariah Carey, for the Kingsford x Ben Baller Fire Drop, the first of their summer series. The gold-wrapped grills were inspired by Baller’s renowned jewelry creations. Ready for grilling at home or on-the-go, the drop featured Kingsford charcoal, curated recipes like Braised Beef Cheek Tacos by Chef Nyesha Arrington, and an authentication card signed by Baller, himself. 

 Aimed at new grillers and hypebeasts, this grill sold out in an unbelievable two seconds with a resale value of over $5000.

About dentsuMB US

DentsuMB is a global creative agency delivering idea-led brand transformation. We are a next generation global creative agency with 4,000 creative minds in 20 global markets. DentsuMB delivers creative expertise and innovative global solutions for clients, applying big platform thinking to bring ideas to life and deliver world-class creative solutions to meet consumer touch points and work across geographies, cultures, and channels. It gives us great pride to work with the world's most iconic companies, including Ajinomoto, American Express, Asahi Breweries, Canon, Disney, Hershey, Kao, Marriott, Shiseido, Subway, The Coca-Cola Company, and Toyota.