The Sound of Colgate
Do you know that we use 17 muscles when we smile? We flexed plenty of them crafting Colgate’s new sonic brand identity, a full-fledged suite of sonic assets and compositions, produced by our London and New York offices.
We embarked on a mission to capture the science of optimism. Sonic ingredients: humming, strong beat, trills, bright sounds, surprising moments.
The result? Colgate’s sonic identity - fully equipped to cross borders (200+ markets) and speak the universal language of happiness.
We are MassiveMusic, a Songtradr company and the agency of record for some of the most famous brands in the world. As a trusted partner, we deliver everything a brand needs in the field of music, voice and sound. Impactful strategies, sonic brand identities and best-in-class compositions – we create this and much more thanks to our fervent passion for music combined with craftsmanship and scientific research. The ultimate goal? To make the world sound better, while helping brands and agencies be more effective through the emotional power of sound. Our nifty creators and strategic thinkers can be found in offices and studios around the world. Rumour has it we also throw a massive party every once in a while.