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Dixons - World Cup

The idea behind the advertisements relies on a universal insight about relationships, and the subtle (or not so subtle) attempts at manipulation that go on between couples, particularly when it comes to purchasing big-ticket items for the home. This dynamic is fertile ground for humour, and led to the development of scenarios that would be familiar to, and resonate with, Currys & PC World’s core audience. The resulting ads are humorous, down-to-earth, and accessible, speaking to their audience about TVs and the upcoming summer of Brazil-based football in a way that feels honest and true to life.


Advertiser: Dixons

Creative Agency

Account Director: Chris Taggart & Kate Taylor

Account Manager: David Marshall

Creative Agency: AMV BBDO

Art Director: Rich Littler

Copywriter: Zac Ellis

Executive Creative Director: Alex Grieve & Adrian Rossi

Media Planner: Walker Media

Planner: David Edwarsd

TV Producer: Trish Russell

Digital Production Company

Producer: Benji Howell

Production Company

Producer: James Rouse

Production Company: Outsider

Category: Retail and restaurants , Retail stores