senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

null - Dixons - World Cup

01/05/2014
31
Share
SIGN UP FOR OUR NEWSLETTER
The idea behind the advertisements relies on a universal insight about relationships, and the subtle (or not so subtle) attempts at manipulation that go on between couples, particularly when it comes to purchasing big-ticket items for the home. This dynamic is fertile ground for humour, and led to the development of scenarios that would be familiar to, and resonate with, Currys & PC World’s core audience. The resulting ads are humorous, down-to-earth, and accessible, speaking to their audience about TVs and the upcoming summer of Brazil-based football in a way that feels honest and true to life.
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v2.25.1