null - BURGER KING - Stevanage FC Challenge

BK decided to invite FIFA gamers around the world to play with Stevenage FC (a little-known soccer team), sign the best players, and score goals with them to get free BK. Another one of BK’s famous hack-vertising ideas, this allowed BK to get their sponsorship jersey on the most well known players in the world. A social media campaign followed, aggregating UGC while promoting the campaign.