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Group745

Alan Partridge - Linkedin

Alan Partridge
15/09/2021
Advertising Agency
London, UK
23
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Credits
Brand
Agency / Creative
Production

The launch of 'From the Oasthouse: The Alan Partridge Podcast' for Audible.

Alan Partridge is a famous character created by Steve Coogan.  He is a firm believer in cardigans and thus probably Linkedin.  A platform where fans would love to be connected with their idol....but keep it purely professional of course. 

To alert fans of Alan Partridge's new podcast on Audible we created an account for Alan on the only social media platform that he would approve of: LINKEDIN. 

We furnished his page with his CV and a think piece and then let his fans link with him.

Aria winner for Best Marketing Campaign 2021.

Creative Circle Bronze winner for Best Social Media Campaign 2021.

About Recipe
At Recipe we’re not normal. No really, we're not.
We didn’t start in the normal way.
We don’t make work in the normal way.
We don’t make normal work.

In 2004, three friends who’d never worked in advertising came up with a simple Recipe;
Make friends, find an angle and actually make the work.
No outsourcing. No losing control. No wastage. No hierarchy. No egos.
We built strategy, creative and account management around a production core.
We also wondered why media and creative were so far apart, so brought media into our fold too.
From humble beginnings, we now partner with some of the biggest consumer brands in the world, who are just as not normal as us.