From the slogans, 'Somewhere right now, someone feels like this' and 'Winning Happens', the
idea was born to take unsuspecting Auckland locals off the street and convince them to
participate in a film shoot. Minutes later they were dressed the part and taken to set, where they
became the lead actors of the scene. Then something even cooler happened, they instantly won! The 'street cast' characters and captured reactions are priceless.