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Group745
Group745
Group745
Group745
Group745
Group745

Benriach - Benriach - A World of Flavour - OOH

Benriach
10/09/2021
Advertising Agency
Royal Tunbridge Wells, UK
49
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Credits
Agency / Creative
Production
Post Production / VFX
Editorial

Our brief was to launch Benriach whisky to a global audience. What makes Benriach special is its cask maturation process. Most Whiskies are matured in oak casks that used to contain sherry or bourbon. But Benriach uses a wide range of casks from all over the world – Marsala wine from Italy, Port from Portugal, Rum from Jamaica, as well as Bourbon from the USA and Sherry from Spain. The Master Blender defines it as: “A rich, multi-layered character”. This is also the way our audience describes themselves. Their mantra is: ‘WE ARE A SUM OF OUR EXPERIENCES…Who we are today is a reflection of the knowledge, experiences and treasures we collect throughout our lives. The more eclectic and diverse these experiences, the more multi-layered and intriguing we become.” So, we created a ‘beautiful deconstruction’ of all the rich and diverse experiences that have gone into making Benriach what it is: A WORLD OF FLAVOUR. Working with Jonathan Knowles, one of the world’s most awarded photographers, we set about creating a campaign that looked like no other in the whisky world.

About Southpaw



We’ll fight your corner! A strategic creative agency for challenger brands that want to punch above their weight. Fiercely Integrated. Our parent company is the globally recognised and awarded agency network, Hakuhodo Inc, giving us the ability to operate with global scale, delivering best in class technology as well as building revenue generating IP for clients. We put an enormous value on the power of relationships, which to us means commitment, clear objectives and a sense of fun, bringing an average client tenure of 8 years.