KTM "MX"

We teamed with KTM, one of the world’s leading off-road, street and sport motorcycle manufacturers to craft their first U.S. TV ad. Working with the brand marketing team, we crafted positioning to support KTM’s goals for dominating American motocross and Supermoto. The result was an ad that speaks to everyday riders who love the thrill of racing. Using multiple cameras, helicopter cams and bikes mounted with GoPros and microphones, we captured KTM’s top racers on four tracks in Southern California and Georgia. The racing power of the bikes is highlighted through technical design and subtle animation while the adrenaline of the sport is captured in our original soundtrack.