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Keno Play On

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In Australia, everyone knows what Keno is. It’s like bingo with a different name. As much a part of pub culture as rump steak and cold beer. Yet the game’s familiarity was making it easy to look past. 

 To re-instate Keno’s icon status in Tasmania, we didn’t need to educate people about it, we needed to celebrate its culture and players. And so ‘Play on’ was born. A new brand platform that puts Keno’s glorious punters right where they deserve: smack bang in the limelight.   

 To launch, we created a 3-minute film based around the 3 minutes it takes between every game. And we ran it with 3-minute spots on peak TV – like the Olympic closing ceremony, the footy finals and the 6pm news. Making Keno unignorable once again.

Production Company

Production Company: Finch

Director: Sam Hibbard

Executive Producer: Corey Esse

Producer: Jane Smith

Production Manager: Francesca Walker

DOP: Sherwin Akbarzadeh

Art Director: Cherith Crozier

Wardrobe: Sandy Burcul

1st AD: Emma Schofield

Casting Lead Role: Mel Mackintosh, Mackintosh Casting

Casting Supporting Roles: Felicity Byrne, Byrne Casting

Editorial & Sound

Sound Company: Heckler

Senior Editor: Andrew Holmes

Executive Producer: Will Alexander

Senior VFX Producer: Amy Jarman

Sound Design: Heckler Sound, Dave Robertson

Online Post Production

Post Production Company: Atticus

Grade: Billy Wychgel

Online: Jamie Scott

Executive Producer: Amelia Bromley

Howatson+Company, 10 months ago