Designing for the launch of Univision Deportes meant proving that even when it came to sports graphics, reduction could be more effective than explosion.
Our team's creativity underpinned every aspect of the network launch: positioning, strategy, visual and audio identity, show packages, in-game graphics, original music, off-air promotion and mobile design. We also produced a multi-city shoot, filming many games to provide a library of cinematic footage. After the success of the initial launch, we rebranded Contacto Deportivo, the network’s flagship sports news program, and packaged UDX, an hour long in-depth week-in-review show.