About Genero
Genero is the global creative tech platform helping brands produce best practice content with speed, scale and efficiency. Our end-to-end production platform connects marketers with a global network of professional creatives, replacing inefficient manual processes and enabling brands to produce more, for less, without sacrificing quality.
The brief
To launch the HP ZBook Studio Mobile Workstation, HP were looking for local filmmakers in Germany, France and the UK to produce highly creative short films that would resonate in each of their markets.
The work
The films all focus on the theme ‘Keep reinventing’, and feature the HP product naturally. Each filmmaker took a unique approach relevant to their local audience.
View all the films below, and learn more about the project here.
'The Colour of Sound'
'Pythagoras & the Dreamer'