Icelandair - #MyStopover
About Genero
Genero is the global creative tech platform helping brands produce best practice content with speed, scale and efficiency. Our end-to-end production platform connects marketers with a global network of professional creatives, replacing inefficient manual processes and enabling brands to produce more, for less, without sacrificing quality.
The brief
It’s hard to say no to a stopover in Iceland – even when it could get you in hot water. But not everyone’s aware of Icelandair’s transatlantic stopover service. The airline needed a digital ad that would increase their target market’s awareness of this service in a fun and shareable way, evoking an emotional reaction from the audience.
The work
London Production Company Cat & Weasel were commissioned for this brief through the Genero platform after providing a creative idea that fit within Icelandair’s style and visual language, and at the same time was completely out of the box.
The entertaining story of ‘Mikey the Egg’ provides a scenario of someone being in Iceland when they should be somewhere else, which both reinforces the proposition of breaking up the journey and gives the destination a desirability. It also provides a storyline that can be adapted for further executions in the future.
Learn more here.
Genero is a global creative platform, solving one of the biggest challenges in the marketing and advertising industry by providing an agile and creative content production solution.
Our end-to-end production platform connects brands with a global network of professional creatives, and provides a streamlined workflow to replace inefficient manual processes.
Our solution augments agency and in-house resources, so brands can produce more, for less, for an ever increasing number of platforms, faster than ever before.
Genero has offices in London, Rotterdam, New York, San Francisco, Los Angeles, São Paulo, Singapore, Melbourne and Sydney.
