null - Icelandair - #MyStopover

About Genero
Genero is the global creative tech platform helping brands produce best practice content with speed, scale and efficiency. Our end-to-end production platform connects marketers with a global network of professional creatives, replacing inefficient manual processes and enabling brands to produce more, for less, without sacrificing quality.

The brief
It’s hard to say no to a stopover in Iceland – even when it could get you in hot water. But not everyone’s aware of Icelandair’s transatlantic stopover service. The airline needed a digital ad that would increase their target market’s awareness of this service in a fun and shareable way, evoking an emotional reaction from the audience.

The work
London Production Company Cat & Weasel were commissioned for this brief through the Genero platform after providing a creative idea that fit within Icelandair’s style and visual language, and at the same time was completely out of the box.

The entertaining story of ‘Mikey the Egg’ provides a scenario of someone being in Iceland when they should be somewhere else, which both reinforces the proposition of breaking up the journey and gives the destination a desirability. It also provides a storyline that can be adapted for further executions in the future.

Learn more here.