null - Welcome to Change

Building on 60 years of revolutionizing office work with technology, Fuji Xerox Australia has changed its name to FUJIFILM Business Innovation Australia. 

This through-the-line rebranding effort was led by the Australian office of Just Global, FUJIFILM Business Innovation Australia’s local agency of record. Launching with the TV commercial, “Welcome to Change,” a new integrated brand campaign promotes the brand’s promise of change for Australian businesses.