null - Absolut Vodka ‘Bullet Train’

These images, created for New York agency TBWA Chiat Day to advertise Absolut Vodka, are great examples of how our CGI services can be used with conventional photography as cost-effectively model making. The main image is of a ‘Bullet Train’ racing through downtown Chicago. The background photographic scene has had much retouching to clean and colour style the scene. The ‘Bullet Train’ was designed in collaboration with the Art Director and built completely within CGI before being retouched and balanced into position. The ability to use our affordable model-making services, coupled with stock and shot photography, allowed the agency to create exactly what they wanted with a limited budget. Whilst in some instances our CGI elements were a small part of the job, they were key to creating the look and feel the agency required, without the expense of traditional model-making.