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‘Inhalers’

12/02/2014
Creative Production Studio
New York, USA
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Credits
We worked with Woolley Pau Gyro to create these two images for an inhaler product for pharmaceutical giant Teva UK. The two scenes, situated within a hospital environment, consist of an ambulance and a doctor made entirely of inhalers and spacers set in photographic backgrounds. The talent was photographed in our TJ studio and the corridor and ambulance background were shot on location. The inhalers were built entirely in CGI so we could then build models of an ambulance and a doctor out of them to the utmost realism, to place in the photographic scenes. We shot Environmental HDRI’s to accompany the two background photos to enable us to achieve a truly photorealistic final result; ensuring the lighting and reflections rendered in the CGI matched exactly to the photographic backplate. Having control over the complete production enabled us to match the brief of the agency to their exact visual desire for the brand.
About Taylor James

At our heart, we are problem solvers. By applying our unique multidisciplinary approach, we ensure we are not only answering the business needs of our clients, but providing them with innovative creative solutions and powerful storytelling. We break boundaries, not budgets. We think smart, craft smarter.  

Our team is formed of hybrid creative talent with decades of experience in print, TV, digital production and technological innovation. We care deeply about the creative output of brand content in all its shapes and forms, no matter the medium or audience.  

We know there is no one-size-fits-all content approach when it comes to reaching modern consumers. Taylor James is dedicated to exploring the benefits of cutting-edge production technologies to offer original, world-first ideas that spark imagination, change behaviors and transform experiences.